NEWSROOM
EQUIFAX CREDIT REFERENCE DATA IS HELPING TO TACKLE BENEFIT FRAUD
A STOLEN PASSPORT COULD BE THE FIRST STEP TO IDENTITY THEFT

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Decisioning

Fact Sheet

Decision criteria have become more complex, with input from internal and external databases, including a variety of third-party sources. Decision Navigator integrates this information into one cohesive process while continuing to meet the performance standards your business demands.

Decision Navigator provides actionable customer intelligence that allows you to:

  • Focus on customers with the most profit potential
  • Cross-sell new products and services when customers are ready to buy
  • Create one-to-one marketing opportunities
  • Expand relationships with existing customers
  • Automate risk-based pricing strategies
  • Quickly adjust business rules and score cuts
  • Maximise your customer acquisition strategy
  • Mitigate fraud

 

Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.
Next Steps

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