Press Release

EQUIFAX SPONSORS DATA CLINIC AT 2009 DATA MARKETING SHOW

Focus on Data Quality and Campaign Management
30 June - 1 July 2009

London, May 13th 2009 - Equifax, a leading provider of direct marketing services, is focusing on the fundamental issue of data quality at the inaugural 2009 Data Marketing Show by sponsoring the show's Data Clinic.

Equifax's goal is to give marketers the ability to target prospects at a time when they are most responsive to direct marketing offers. Key to this is having the right data to reach the right prospects in order to drive greater efficiency and lower the costs of their customer and prospect marketing projects. Equifax's Marketing Services experts will be available as part of its sponsorship of the Data Clinic to provide marketers from all types of business with informed advice. Plus, Equifax representatives will be speaking in two of the Show's Workshop sessions - on Data Privacy and Using Data to Drive Value through Business.

"As the Data sponsor of the DMA, we have a clear vision of the value and importance of high quality, easily accessible consumer and business data", confirmed Graham Burdett, Sales Director, Equifax Marketing Services. "We are, therefore, tremendously excited to be the sponsor of the Data Clinic at this first Data Marketing Show.

"There is no question that we are now in a very different marketing environment and that needs different approaches to achieve success. Equifax has a wealth of expertise in turning information into intelligence, and through our passion for innovation and focus on our customers' needs, we are providing marketers with a range of solutions that will help them get the best return on investment from their campaigns. This includes maximising the potential of existing internal data sources and using external data sources to complement and enhance that data. And our partnership with the DMA, as the Association's first ever Data sponsor, further demonstrates our mutual interest in promoting understanding of the scope and power of consumer and business marketing data for direct marketing campaigns.

Key initiatives that reflect Equifax's focus on data include:

Equifax disConnect and reConnect - Gone away customers and prospects continue to undermine the cost-effectiveness of marketing campaigns, however, Equifax has integrated two of its industry leading services to ensure this is minimised.
Equifax offers its clients the ability to track gone-aways to their new address using reConnect via disConnect, Equifax's leading suppression product. The two services have been aligned to ensure that whenever a gone-away is flagged via disConnect, the end user instantly knows if Equifax has a forwarding address on its database. These new addresses can be downloaded from Equifax automatically through a secure gateway that Equifax provides to its customers.

ConnectSelect - The Equifax ConnectSelect prospect marketing database offers the most up to date prospect data in the marketplace. ConnectSelect data comprises of names and addresses from real data sources such as the Edited Electoral Roll including the Rolling Register and Gap Fill data. The combination of these data sources will enable marketers to target up to 38 million consumers at key life stages such as moving home. With up to 300 data variables available, heightened precision and greater predictiveness for campaigns can be achieved through ConnectSelect .

B2B Connect - For B2B marketers Equifax offers its B2B Connect database. The service provides an extended range of financial selection criteria, including a risk indicator based on Equifax credit scores and limits. This enables marketers to assess the financial status of companies they want to target in order to significantly improve the effectiveness and profitability of B2B direct mail campaigns.

LifeSite™ - Demonstrating Equifax's core focus of responding to customer needs, Equifax LifeSite is a highly flexible and intuitive web-based campaign management tool which provides marketers with an immensely flexible and cost-effective means to analyse, segment and plan the use of data for marketing campaigns. Importantly, by utilising Software as a Service (SaaS) architecture which minimises the need for investment in IT infrastructure, rapid integration with existing systems and processes can be achieved, whilst substantially reducing maintenance and running costs, making it eminently suitable for the current economic conditions.

For further press information please contact: Wendy Harrison, Cecile Stearn, Margot Tomkinson or Jenny Staniforth at HSL on 020 8977 9132 / Fax: 020 8977 5200 or Email: cecile@harrisonsadler.com